THE ROOM THAT
Never Existed
Private closing event
Private closing event
Private closing event
Private closing event
Private closing event
Private closing event
Private closing event
February 10, 2026
Start time 8 pm
Dubai · FRNDS × Secret Room
A closed-format event marking the
conclusion of the Alpha Race.
Request Access
conclusion of the Alpha Race.
About
This event marks the official conclusion of the Alpha Race Grand Finale,
a long-term promo campaign bringing together selected partners and finalists.
The Room That Never Existed
is a private, invitation-based gathering designed for in-person alignment, closure of the current season, and setting direction for what follows.
is a private, invitation-based gathering designed for in-person alignment, closure of the current season, and setting direction for what follows.
Format
The event follows a closed, curated format. An immersive setup across two connected
spaces. Attendance is limited by design.
Further details are shared only with confirmed guests.
Further details are shared only with confirmed guests.
Request access to the event
To be considered for attendance, please submit your details below. All requests are
reviewed individually.